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What is an Attar ?
Attar is a traditional perfume oil crafted from the delicate petals of flowers, distilled using low heat and pressure. Some versions also blend exotic woods, spices, and resins for added depth. The fragrance oils are collected through steam distillation and mixed with sandalwood oil, where they gradually absorb the floral essence, creating a long-lasting, natural fragrance.
How to Apply Attar Correctly
Using attar properly ensures a pleasant and lasting fragrance. Begin by washing and drying your hands. Wait a moment to remove moisture.
Method 1: Apply a small amount to pulse points on your wrists and neck. Dab lightly without pressure. You can also swipe it across your collarbone.
Method 2: For a gentler scent, rub the attar on your palms and then smooth it over your chest, neck, and shoulders. Repeat as needed for a stronger projection.
The Role of Attars in Indian Tradition
Long before the term "aromatherapy" was coined, Ayurveda recognized the power of plants and their fragrances. Ayurveda identifies how specific scents can enhance vitality, balance energy, and support mental clarity. These natural fragrances, mentioned in ancient texts like the Charaka Samhita, are believed to promote youth, joy, and sensory pleasure. Attars have also been integral in meditation and spiritual practices, enhancing mental focus and openness for thousands of years.
100 % NATURAL COMPOSITION
Pure & Natural Composition: The Attar Advantage
Attars stand out for their completely natural composition, offering an authentic fragrance experience free from harmful synthetics. Unlike modern perfumes, which often contain up to 99% synthetic chemicals derived from the petrochemical industry, attars are made through traditional methods using plant extracts and natural oils. These synthetic fragrances can cause allergic reactions and health concerns, as well as environmental damage, due to their non-biodegradable nature. With attars, you're embracing a truly natural and safe aromatic experience that has been cherished for centuries.
The Pure Essence of Attar's Aroma
Attar production preserves the natural fragrance of botanicals through a meticulous process. Plants are organically grown, harvested at their prime, and distilled gently to capture their true essence without altering aromas. Instead of alcohol, attars use sandalwood oil as a base, enhancing and fixing the fragrance naturally. This gentle, layered scent differs from modern perfumes, offering a subtler bouquet that uniquely blends with each wearer’s skin. Over time, attar’s rich aromatic notes harmonize with the body, creating a distinctive, personal fragrance.
The Influence of Fragrance on Mind and Body
Our sense of smell is deeply connected to the brain, impacting both our mental and physical well-being, often unconsciously. Research shows that aromas can stimulate the endocrine system, enhance immunity, and affect respiratory and nervous functions. Historically, scents were used for healing, derived from per fumum (“through smoke”), referencing the ancient ritual of burning fragrant plants. Aromatic molecules swiftly engage with our brain and body, illustrating the powerful, almost mystical role that fragrance has played throughout human history.
The Connection Between Scent and Emotion
Of the five senses, smell is the only one that is directly related to the limbic system (or reptilian brain), seat of emotions, sensations of pleasure, pain but also memory.
The world of scents maintains an intimate connection with our emotional world.
The (re) discovery of the impact of fragrances on the limbic system opens up great prospects, given the importance of this part of the brain, particularly in terms of our emotional feelings. For example, Dr. Joseph Ledoux (New York Medical University) has highlighted the major role of the amygdala (a limbic system structure) in the storage and release of emotional trauma.
Properties associated with Attars
The Attars act on two levels: via the skin and the sense of smell. The essences of plants contained in the Attars easily cross the skin and cell membranes, they pass into the bloodstream and diffuse into the whole body in ½ hour.
At the same time, fragrances reach the brain very quickly, resulting in multiple and complex effects, especially on our emotional state.
CURRENT RESEARCH
Natural Attars and Shamamas: A Unique Scent Experience
Indian Attars and Shamamas offer rich, evolving fragrances that evoke the essence of nature—flowers, earth, and woods. Unlike modern perfumes, each batch has its own character, much like vintage wines. Crafted by hand through age-old methods, they contain fresh botanicals like flowers, herbs, and spices in a base of pure sandalwood oil. Attars are typically subtle with only a few ingredients, while Shamamas are more complex, blending many elements to create a deep, incense-like aroma.
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